With the rise of social media, many business owners have forgotten the importance of their website. It's that link on your social profile that they tap; it's the search result on Google and Bing; and what's more, it's the singular most effective way to increase discoverability and increase your profits.
In this intimate talk, Billy Clarke will disclose how he made over 1 million website views for Daniel Granger Hairdressing in just under 5-years, all without spending a single penny. You'll become acquainted with terms such as Search Engine Optimisation (SEO), User Experience (UX), information architecture, Responsive Website Design (RWD) and Content Management Systems (CMS) - amongst many more. By the end of this talk, you'll leave knowing exactly what those terms mean and how best to utilise them.
The overall aim of this talk is to help you conquer your website anxieties and make this fundamental channel one of your hardest-working sales channels you have.